“In the past 10 months we have seen a 75% increase in the 18-25 demographic, with teenagers turning their backs on digital for something more tangible. Over the past six months, we have doubled the volume of films we sell and refurbished more than 30,000 classic Polaroid cameras. Next year, we expect these numbers to double.”
-
-
Perhaps there is hope for a Polaroid comeback, after all.
Creed O’Hanlon, CEO of The Impossible Project, in Why stars love Polaroid’s retro chic.
(via pissalley)The Impossible Project keeps fighting the good fight!