Each season Japanese electronics store juggernaut Yodobashi Camerapublishes a full color promotional magazine called Point Network which they send to their point card holders and offer freely in their stores for customers. In addition to promoting all the usual electronic merchandize which they carry, Point Network includes a four page section called The Master of Leica that features a famous (Leica) photographer.
The winter 2014 issue has a three page article on Alfred Eisenstaedt, and another full page about the Leica IIIb, which he used. TheMaster of Leica section is followed by a photo contest page- and the current issue has a two page spread of the Leica M Edition 100 set. It’s rather difficult to imagine Best Buy or Tesco or anyone else doing anything remotely similar in printed promotions.