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Similar to the recent JR Tohoku Tourism commercial, here’s...

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Similar to the recent JR Tohoku Tourism commercial, here’s another Japanese advertisement making prominent use of a Leica rangefinder camera (M3 with 50mm Summilux), this time for the  Mitsui Sumitomo Visa card.

It’s interesting how both commercials employ in the film / digital dichotomy in different ways- while the JR commercial features a young woman with a vintage M4 among older male DSLR fans the Visa one is more traditional with the father and his M3 alongside his daughter with her compact digital camera. 

Thanks to sandance1963 for the link!


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