

Spotted in a JR station- a new poster promoting travel to the Tohoku region of Japan with a young woman and her chrome Leica M4 with a 50mm f2 rigid Summicron lens.
JR-East stations in Tokyo devote lots of ad real-estate to promote tourism through their train lines. The photography is always excellent and a very different take on what I see in airports in the west- rather than luxury or majesty the photographs are far more subdued and suggest the joys of the mental escape personal travels can offer. The palettes in which advertisements in Japan are often shown are more subtle, washed-out, and calm. There’s probably a grad school paper on this somewhere.
You can see the full set of JR posters with model Ayano Kimura on their site here. Ms. Kimura is the same young woman in a charming JR East TV spot with a chrome M4 (and 90mm lens) that you may remember from a post on Tokyo Camera Style from last December.