I mentioned the other day that I heard that photographic film makes up 1% of Fujifilm’s entire business- here’s an article from the Japanese economic news site Toyo Keizai from January, 2011 that specifically talks about Fuji’s declining film sales.
The data above is a breakdown of Fujifilm’s business- the graph on the left is from 2000, and the one on the right is data from 2010. The red section is film sales. Even in 2000 film only made up 19% of their business- down to 1.5% in 2010.
The orange section next to “film” is Digital Camera sales- 7% in 2000 but 4.8% in 2010. It would be interesting to see if their current X-Series lineup has added growth in this department.
Many thanks to Jon Manjiro for sharing the Toyo Keizai link.