McDonald’s is promoting the Amazing Spiderman 2 movie with a set of Spiderman themed toys- the Spiderman Camera has knobs on top (and 35mm film frames pictured behind it) but has a plastic d-pad and fake screen on the back- Some kind of hybrid, right? It’s really just a single-lensed viewmaster with six different miniature transparencies of Spiderman to click through.
From what I understand Happy Meal toys in Japan are often promoted as gender-specific items- It’s too bad that the camera is “for Boys” in this case, especially because Japan is a country that has several camera magazines in print specifically aimed at promoting photography among young women. This Fujifilm commercial is an good example of the marketing push camera makers have taken towards this demographic as well.