I’ve been going past Lucky Camera in Shinjuku since 2001- I even bought my first rangefinder there in 2002 (a Bessa R2) and my first Leica (M6TTL) in 2004. I can’t believe that in thirteen years I never noticed that their Fujifilm Fujicolor sign had a misspelling. Actually, this is their old location- they moved to a new shop near Isetan in Shinjuku earlier this year. You can check out Lucky Camera online here: lucky-camera.com/english
As for “Camara”, when the shop window looked like this, there wasn’t much reason to look anywhere else.